Wall for Games Gathering

Kyiv, December 4-5, 2021. 4х5 м. My work at the Games gathering in collaboration with Playrix. Games gathering is the largest annual game development conference in Eastern Europe. Playrix is one of the largest mobile game development companies in the world.

Playrix approached me with the idea of making interactive graffiti at their booth. Such that visitors can participate in a collaboration with me right at the Games gathering. I created the composition so that everyone can leave a mark right on my work at the same time and randomly, as it really happens on the street, and organized, within the framework of my style and aesthetics. For the photo and marks in the instagram story, all participants were entitled to gifts. In this way we have created a very active point of attraction, increasing interest in both Playrix and street culture.